OUR STORY

OUR HERITAGE

It’s our heritage that positions us as leaders in understanding consumer behaviours and the application of this data across industry.

Starcount’s original idea was conceptualised by Clive Humby OBE and Edwina Dunn OBE, founders of dunnhumby and pioneers of customer data science.

Clive and Edwina have consistently innovated the way the industry understands and motivates customers. First building geo-demographics to say ‘you are where you live’, then trailblazing retail loyalty programmes to predict what customers want next with ‘you are what you buy’ and then they began their search for the next big dataset that shows not just what someone bought; but what they care about; ‘you are what you love’.

And so Starcount was born…

Co-founded by Rowena Humby, together with her business partner, Michael Reed, they have a joint mission to embed this algorithm across the marketing and advertising ecosystem. They are united by a belief that data can be used for good and collaboratively design privacy-first targeting solutions that positively impact the customer experience.

Rowena Humby

CO FOUNDER & CEO

Rowena is a force for Starcount’s mission as she is driven by a passion for people and the psychology that drives us

Michael Reed

CO FOUNDER & CTO

Michael is an architect of data and distils the complexity of human behaviours to reveal the signals that truly make a difference.

WHAT OUR TEAM SAY

Working at Starcount I get to contribute to a company which is using data to help brands connect with their customers on a deeper level and build meaningful relationships that drive loyalty.

Starcount has given me a real understanding of how data and marketing work hand in hand to produce transformational outcomes.

One of the most fascinating aspects of working with Starcount is discovering how much can be learned from understanding what people interact with and how this influences their purchasing decisions. By leveraging these insights, we can help our clients make informed decisions and predict future consumer behaviour.

I am excited for what the future holds for Starcount and the impact their innovative approach to data analysis will have on the business world.

Starcount has a pioneering and innovative approach that leverages big data to gain valuable insights into consumer behaviour.

I am grateful for the opportunity to work alongside such intelligent colleagues who are passionate about using data to drive meaningful change, and look forward to contributing to their continued success.

Working at Starcount has given me the opportunity to be part of something bigger than just writing code. This is more than just coding; it’s about understanding people and what matters to them, and that is something that I believe has the power to make a real difference in the world.

I appreciate how forward thinking Starcount is. Being part of a team where you know everyone wants the best for one another and working in an environment of non stop support has increased my confidence loads!

I love working at Starcount because it’s a fast paced place to work with constantly varied challenges. Working alongside like minded individuals who embrace this environment and are all focused towards the same goals our team are achieving some pretty incredible things.

Starcount is one of the most dynamic and innovative companies I have worked for. The entire team is consistently focused on pushing the boundaries and creating products that disrupt the industry.