OUR DATA
OUR CUSTOMER VIEW
We are a future proofed dataset that gives contextual understanding of audiences in a privacy-first enrichment and targeting solution
Our data set includes rich behavioural data on millions of consumers and all of our data sources are from reputable suppliers, licenced with correct permissions and privacy consents
WHY
What you love and care about
WHAT
What you spend your money on
WHO
Who you are and your lifestyle
WHERE
Where you live and what’s nearby
250+
INTEREST VARIABLES
Across fitness, health, sustainability, causes, food, fashion, luxury, travel, sports, entertainment, automotive, business and finance.
20+
MINDSET SEGMENTS
To show an audiences emotional drivers of purchasing behaviour – whether House Proud, Family Driven, Style Conscious, Environmentally conscious, Tech Adopters etc.
60+
SPEND CATEGORIES
To show what categories customers shop in and where they spend their money.
2500+
MERCHANTS
With transaction level spend data for us to calculate basket size, frequency, spend over time etc.
50+
DEMOGRAPHIC VARIABLES
Across lifestage, age, affluence, household composition, etc.
30+
CAUSES
To show the charities and organisations people care about most.
OUR DATA SOURCES
