The secret to great media plans: Behavioural Science

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Get your free copy with an exclusive foreword from Rory Sutherland and check out the webinar below.

Great media planning uses behavioural science. Find out how you can close the budget gap and reach the right consumers for your brand.

With marketing budgets squeezed because of the rising cost of living and an audience population that is harder to reach with more media touchpoints than ever, media planners are challenged with finding the best way to make advertising more effective. 

Herdify and Starcount have joined forces to showcase the power of behavioural science in marketing and media. Together, we transform behavioural science from a nice academic theory to a powerful media tool for growth.

Contents:

  • How can behavioural science shift consumer behaviour?
  • Foreword Rory Sutherland – IS INDIVIDUALISM OVERRATED?
  • What is behavioural science in marketing?
  • Why existing data sources are wasting your budgets.
  • The three lenses of behavioural science.

Webinar – The Secret to Great Media Plans: Behavioral Science

Check out our webinar, hosted by Ian Gibbs Director of Insight at the DMA and JICMAIL, featuring exclusive insights from Tom Ridges, CEO of Herdify, and Rowena Humby, CEO of Starcount.

The secret to a great media plan: Behavioural Science

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