GEO-BEHAVIOURAL: THE KEY TO UNLOCKING CONNECTED CAMPAIGNS

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How can you create high-performing media campaigns, despite addressability getting harder?

Although Geo has often been overlooked as a targeting option due to outdated views, the potential of Geo-Behavioural targeting is now significant. Its accuracy and flexibility have come a long way from the early days of geodemographics, opening up new opportunities for more effective targeting.

‘The true power of Geo is in providing us a privacy-first alternative to connect the campaign journey from insight, planning to activation and measurement. It gives us a future-proof solution without the reliance on ID-level data, whilst still providing scale and accuracy in media effectiveness.’

Sean Betts – Chief Product & Technology Officer of Omnicom Media Group UK

In this Whitepaper, we tackle: 

  • Challenging the Misconceptions of Geo
  • Unlocking the Evolved Power of Geo-Behavioural
  • Geo-Behavioural vs Addressable IDs: A Strategic Comparison
  • Why Now Is the Time to Invest in Geo-Behavioural

Geo Behavioural

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