Industry Challenge:
- The automotive industry is undergoing seismic shifts with more customers considering buying a car online (rather than through a dealer) and more customers going electric
- From 2030, all new car sales will be electric. And yet EV uptake has been slower than expected as customers still have concerns about price, charging ports and range.
- With more cars being bought online, the buying journey is going through a massive shift. For such a high-price ticket item, many customers still want the real-life test-drive experience, whilst others want delivery & convenience.
Starcount Solution:
Who is considering EV purchases: Starcount’s social data can help you understand which customers are considering and are ready for an EV to be their next car of choice. Beyond this Starcount can surface why they are considering an EV i.e. climate concerns, cost of running etc
Alleviating barriers to purchase: Our data on customer segments can deep dive into concerns customers have around EV’s so you can address these upfront and build solutions into your buying journey and customer communications.
Which product features are most relevant: Finally, by combining our social media data with your product attributes we can map the product features which are going to be most compelling for each customer. For example, which customers care about Apple Car play, APR rates, boot space etc
All Starcount data can be matched to your CRM to give you the ability to personalise your email communications ensuring you stay the brand of choice for their next EV purchase.
Building the best online buying journey
With the way consumers now buy cars, brands need to know:
Which customers would feel comfortable shopping online? What other high-ticket items do they purchase? And what do these online buying journeys look like?
We can help you optimise the buying journey and convert the customers most likely to engage with these experiences, keeping you ahead of your competition. Putting customer data at the heart of the buying journey gives you the ability to personalise customer journeys for each customer group.
Popular Activation Channels for this industry (including but not limited to):
CRM, Paid social
