WHY IT MATTERS

Our partnership with Starcount allows us to identify the consumers that really matter most to our clients, be those with a passion for cooking or heavy spenders on luxury goods. Traditionally audience insights is based on claimed data, which differs quite considerably from a person’s real actions. Having the Starcount data set that’s rooted in kind of real, tangible consumer actions, builds a huge degree of confidence and we’re seeing clients benefit from significantly improved results versus benchmarks.

Our work with Starcount over the last two years has delivered a future proof solution that allows us to layer multiple data sets in our proprietary platform. We have social media behaviours, panel data, TV viewing behaviours, so we can understand what they care about and love the most.  Planning at a geo level, however, allows us to build those audiences and push them through to targeting for custom activations, all at a geo level, without the need for ID level data. All of this, preempts the loss of the third party cookie and enables us to do this in one single platform for that single source of truth. It’s a real game changer.

We are always looking for partners that enhance our location intelligence offering and add value for our clients. Starcount’s unique capabilities do just that, delivering audience insights and location targeting based on audience passions in a way nobody else can.