A black and white image of a person holding their phone on the subway

ENRICH YOUR CUSTOMERS

Starcount works with world-leading brands to use data to better understand their customers and transform their businesses

Most brands struggle with the same 3 problems:

01

NO EMOTIONAL CONNECTION

They know what a customer bought from them, but not why they buy from them.

02

LACK OF DATA

They know a lot about a small percentage of loyal, frequent customers and little about the majority who have visited once or twice.

03

UNABLE TO KEEP UP

They are in a competitive market that’s changing faster than ever.

Our clients know that customers are not all the same and you cannot communicate to them in the same way and expect to win. Ultimately, a personalised customer strategy is the key to relevance, retention and growth. And it’s vital to keep insights on customers up-to-date in today’s fast-paced environment.

HOW IT WORKS

At Starcount, we have a rich dynamic consumer dataset that shows what people love and care about; whether their health, sustainability, technology, their family, style or saving money.

It’s built from blending UK wide demographic data with social media behavioural data categorised into interests, motivations and lifestyles. We also have banking data to show where else they shop and how customers spend their time and money.

Our innovative algorithm works by matching a brand’s 1st party customer data with our rich Starcount behavioural datasets to show you what your customers care about, their share of wallet and, most importantly, reveal why they choose to shop with you.

We return your data enriched with a motivational segment so for every customer you understand their drivers for engaging with your brand and what will motivate them to stay loyal.

USE CASES

UNDERSTAND

Reveal audiences you didn’t know you had and understand your customer’s motivations for shopping with you

RETAIN

Personalise communications to connect emotionally and drive loyalty

ACQUIRE

Find new customers that will love your brand


TRANSFORM

Transform your worst performing sites into your best in as little as a month

CLIENTS

TESTIMONIALS

Starcount has highlighted significant incremental opportunities for the business by taking a more data and customer driven approach. We see them as a trusted partner; integral to driving the success of our business.

CEO
Holland & Barrett

Starcount has utilised its pioneering and innovative approach and technology to understand what our customers care most about in order to predict future buying behaviour. This has shown significant results for the Sparks programme.

Loyalty
M&S

We are always looking for partners that enhance our location intelligence offering and add value for our clients. Starcount’s unique capabilities do just that, delivering audience insights and location targeting based on audience passions in a way nobody else can.

Business Director
Posterscope

In only eight weeks, Starcount showed us how to leverage and enhance our data, transforming how we communicate with current and target customers to drive sales and increase loyalty.

Head of CRM
Global Automotive Brand

Starcount’s data is one of the most innovative and actionable solutions we’ve seen in the market. It has given us the ability to connect with our customers in a way we never thought possible, we are now able to provide personalised experiences and content based on customers interests and personas.

All Beauty
Head of Retention

Starcount’s data has changed the way we think about our customers and provided a greater level of insight than we’ve ever had before. This has enabled us to target customers in a way that is highly personal to their interests and provided measurably improved results

Customer Experience Director
Tenpin