Overview:
The client’s loyalty programme was outdated and focused purely on a points-per-spend model. They wanted to be able to offer more personalised rewards and content that drove true loyalty. Starcounts matched segmentation personalised products and the reward mechanic for a customer when making their next purchase. This delivered a £2.7m in incremental spend.
The Challenge:
To create a personalised email campaign that resulted in an increase of frequent purchase and reward redemptions
Objectives and Approach:
Using our data we identified the differences in customers motivations and used this to predict what would drive future shopping behaviour. Combining our data with clients transaction data we proposed personalised rewards across relevant product categories to trigger customers to come back and purchase again.
Results:
Additional £2.7m in incremental spend over 1 month period ROI on incentives of 168x
(rewards ranged from money off offers to free gifts and free glasses of champagne)
