How customer mindsets have changed behaviour during the pandemic

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For brands to survive the turbulence of such a fundamental shift in consumer behaviour during the pandemic, they need to have an up-to-date understanding of their customers values and mindsets.

We have written this report to produce an up-to-date view on how consumers in the UK have changed in the past 10 months. This paper quantifies the size of the change and provides actionable insights that have been validated with our robust panel of 30 million UK consumers and their online behaviours.

Consumers Mindsets

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